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7 Questions B2B Buyers Should Ask When Vetting a Platform
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6 Considerations for B2B Buyers When Vetting a Platform

Consider the following questions often overlooked when selecting an ecommerce platform.

  1. Explain the upgrade process.
    Many B2B buyers ask about the implementation process when vetting ecommerce vendors, but neglect to inquire about the upgrade process. Discuss the complexity involved when it’s time to upgrade, and ask if the platform offers regularly scheduled updates in lieu of upgrades. This question could save hundreds of thousands of dollars over time, and countless headaches.
  2. How does the platform scale over time?
    Understand the framework and technology stack the platform is built on in order to identify if it has the ability to grow as more customers transact online and ecommerce sales contribute to a higher percentage of revenue. If the technology is already dated, expect an expensive upgrade process in three to five years.
  3. How is the platform optimized for speed?
    Page load times have a huge impact on SEO and customer experience. Identify page load times and consider if additional costs for hosting bandwidth or a content delivery network (CDN) are necessary. A platform developed on modern architecture that caches pages and APIs will create a faster experience at a lower total cost of ownership.
  4. What are the integration capabilities?
    Integrations are typically the highest risk and most expensive portions of an ecommerce implementation plan. Inquire about platform connectors and APIs to ensure a smoother integration process. Consider a platform with headless architecture and pre-built APIs.
  5. How much customization is necessary?
    Rarely does an out-of-box implementation of any ecommerce platform meet all requirements at any given business. Understanding how customizations occur and if they impact future upgrades is crucial when understanding total-cost-of-ownership over time.
  6. How is the product roadmap determined?
    A product roadmap provides clear direction and prioritization of feature development. A customer-centric approach on behalf of a platform is a must for both planning and maintaining relevancy in a rapidly evolving marketplace.
Znode 9.0.4 Release Searchendising
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Znode Releases Best-in-Class Search Functionality

Over 90% of online buyers are more likely to use site search versus browsing and on-site navigation.

Although a few factors could contribute to this stat – including customers in the late stages of the buying process performing the site-searches leading to purchases – advanced search functionality is the key to improving customer experience, and increasing conversions and revenue.

Here enters Znode’s newest upgrade: searchandising. This advanced search feature allows the user to optimize the customer experience by creating search rules for customer personas, products, and keywords. Breaking it down further, with the new upgrade users now can:

  • Create search algorithms to personalize site-search
  • Curate search results based on keywords and customer profiles
  • Override the general search and create an optimal site search experience
  • Adjust facets based on each product
  • Create and automate dynamic landing pages based upon search
  • Localize searches with both B2B and B2C users
  • Integrate customer attributes into CMS and CRM
  • Add unlimited attributes 
  • Automatically index results on a continuous-basis
Ecommerce personalization just got a lot more personal. Use searchandising to optimize the customer experience. Click To Tweet

What does this mean? By using advanced site-search functionality, users can essentially customize the results customers see after performing a site-search. This leads customers to the right product faster, creating a better customer experience. It also happens to generate an increase in shopping cart items, conversions, and revenue.

Interested in learning more? Schedule a meeting to talk about Znode’s latest features.