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Channel Conflict

Manufacturer eCommerce Solutions: Channel Conflict

Channel conflict alone has kept many manufacturers out of online sales for fear of hurting current business relationships with their vendors. But that has also meant the loss of some remarkable opportunities to create and exploit some amazing new sales channels.

There are more options than you might realize

If a manufacturer only considers consumer direct online sales it’s clear that channel conflict can endanger existing vendor relationships. But direct sales are only one venue for manufacturer eCommerce. If you think about all the ways that your product can marketed, then a world of opportunities opens up. All without damaging existing relationships.

Options for manufacturer eCommerce include:

  • Specialty stores for specific vendor segments.
  • Regional and local language online catalogs for vendors.
  • Refurbished and closeout online stores.
  • Private label consumer direct sales.
  • And much more.

The online store is only one option for manufacturers. Multifront can open a world of potential for manufacturers. There are many ways that you can take advantage of eCommerce if your systems are flexible enough. Znode designed Multifront to be flexible, fast, and affordable, all with the needs of manufacturers in mind.

Photo by quinet