SEO Series: Links


You’ve made it this far in our SEO blog series!  We admit that SEO is not the most glamorous topic to discuss, but it’s crucial for your eCommerce website.  Now, we’re diving into the importance of links in SEO.  Catch up on our last posts on keywords and content if you need a refresher; they’re vital in the discussion of links.  We’re piggybacking here!

We started with the keyword discussion because it’s important to establish what your customers are searching for.  This then makes is easier for them to find you based on your content.  The next step is getting other sites to link to you thus signaling to Google that YOU are important.  People link back to your site thus creating link juice.  Example: you sell apparel on your eCommerce store.  You’ve written some blog posts about upcoming spring fashion and styling.  People interested in these topics then start to share your content with friends or other people online.  What you’re doing is adding more links to the web and making your content shareable.

Now let’s pose this question: what’s better — The New York Times linking to you once or 10 sites with very domain authority each linking to you?  Most likely it’s the former.  This is because The New York Times has incredibly high domain authority.  Multitudes of websites link to it in contrast to the other sites with low domain authority.  Moz describes this as a site’s trustworthiness.

We’re not stopping with external links.  Internal linking is the icing on the cake.  It’s important to link to other pages on your website because it forces users to stick around and it helps them navigate to other relevant pages.  It’s a value added benefit for the reader.  Remember how we said you should write and generate content for people?  Note that you can find the previous two posts in our SEO series above.  Voila, internal linking!

Stay tuned for one last post in our SEO series.  In our last one, we’ll be discussing long term SEO and how to continuously improve your ranking.

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