November and December are no “ho-ho-ho” laughing matter for retailers. Seasonal shopping is serious business. Nearly 20% of total retail sales occur during this period. But shopping trends are a lot like fashion trends; what was hot last year may not be now. Here’s a closer look at some key takeaways from 2014 as well as a “nice list” for what retailers can do this year to keep customers happy and keep them spending.
1. Get the early birds and the last-minute shoppers
2. Create a more seamless experience for shoppers
4. Socialize More Often
5. Be ready for big data
Want the detailed data and drivers behind these trends? Download the full whitepaper “How to Wine at Black Friday and Cyber Monday.”
One last to-do for your holiday checklist: Sales tax. Shoppers can be a real Grinch about incorrect or unexpected costs at checkout. Wrap up their purchases neatly by automating sales tax in your ecommerce system, shopping cart or point of sale system.