In today’s extremely competitive ecommerce industry, companies (retailers in particular) find it essential to remain connected to their customers. Currently, brand loyal customers spend 67% more on company websites than first time visitors.
So the question is how do major retailers strive to retain current customers? Implementation of on-site ecommerce social loyalty programs. Companies typically offer incentives and rewards in return for interaction on their social media channels. For example, “Liking” a company Facebook page, referring a friend to the page, or signing up for a blog subscription could result in discounts or gift cards.
In order to make your social loyalty program successful, meeting customer preferences and constant engagement are key factors. Social interaction and longer browsing times can lead to higher conversion rates. In fact, online shoppers spend 50% more time on ecommerce websites and visit twice as many store pages when they are connected to a company’s social media channel. Facebook is the current leader, as it’s where 80% of social media users prefer to follow ecommerce businesses and brands.