In eCommerce, customer experience is one of the biggest factors to consider when managing your site. These are our tips and tricks to make your customers happy

multi-store architecture
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Znode’s Multi-Store Architecture Enables Scale and Growth

Quickly launch and manage multiple stores while significantly increasing speed to market

Znode’s multi-store functionality enables admin users to easily create and manage multiple stores without duplicating databases or catalogs. Admin users can upload products to a master catalog and assign the catalog globally, or create sub-catalogs which can be applied globally, to specific stores, or to one store. When a business needs to launch a new online store, the admin simply applies a catalog or catalogs to a store. Catalogs are simply virtual collections of products.

This architecture makes catalog management much simpler than traditional ecommerce platforms. It also makes Znode a much lighter and faster platform.

Highlights of Multi-Store:

  • Full control over all ecommerce stores in one central location
  • Improve speed to market by launching stores faster
  • Efficiently create and manage sub-catalogs from the master catalog
  • Apply catalogs and categories globally or at a store-level, allowing for greater flexibility
  • Provide a more personalized shopping experience with the ability to create custom stores
  • Efficiently manage pricing, shipping, tax, and promotions at a store-level
  • Boost store rankings with SEO management and the ability to create specific and unique URLs for stores

Improved speed to market + efficient store management = a perfect formula for growth

Znode Knowledge base in action
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Znode Knowledge Base is Live

Committed to raising the bar on customer experience, Znode has officially launched a new Knowledge Base. The database allows users to search any topic about the software and its capabilities, and receive answers instantaneously.

speed to market
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Speed to Market: When Time Matters

Multifront® provides the fastest, large-scale ecommerce platform implementation capability of any ecommerce shopping cart software on the market. Znode users can design, build, and roll out literally hundreds of customized eCommerce websites in as little as 90-120 days. Other solutions can take up to 18 months to implement, allowing you to move faster than your competition.

The Multifront eCommerce platform also boosts efficiency by enabling marketers and ecommerce professionals to rapidly create and launch new  stores, campaigns, products, promotions, and more without the need for IT resources.

Launch Campaigns Faster

The ability to quickly create micro-stores gives marketers the ability to launch new products and promotional campaigns faster than ever before. The Multifront dashboard makes this possible because of the ability to share attributes and objects across different stores.

Once the master catalog is setup, you can select exactly what should be shared between stores including merchandize, shipping options, promotions, tax rules, customer accounts, and more.

Multifront’s unique flexible ASP.NET architecture enables IT teams to build and deploy highly customized eCommerce websites faster than ever before. Your development team can build a highly effective ecommerce solution without worrying about constraints often associated with other ecommerce software.

Studies show that a typical eCommerce implementation with Multifront is faster by 65% or more compared to other leading platforms.

Role-Based System

The Multifront ecommerce platform allows marketers to delegate specific operational controls to users in other departments or external service providers, helping to speed operations. The simplified dashboard uses a role-based system, which allows you to control access rights for each user. For example, an SEO agency would only be allowed to see and change SEO settings.

The dashboard has been specifically designed for non-technical users hence reducing training requirements. Using the Multifront dashboard, marketers can also launch promotional campaigns based on customer segmentation, seasonal demands, channels, and more. Campaigns can be launched on a very short notice giving marketers a competitive advantage.

Sometimes businesses have requirements for special promotions or shipping rules that may not be easily handled by your core eCommerce platform. Usually such promotions require significant development efforts and the system to be taken down for deployment.

Multifront solves this problem using an innovative capability called Hot Swap Rules Engine. Using this approach, IT teams can quickly add complex business rules within hours and deploy them to your eCommerce website with no downtime. Your marketing team can then utilize those business rules to create promotional campaigns.

What else can you do with Znode? Contact us to learn more!

Are your B2B clients happy with your online experience

Are your customers happy with your online experience? If you are like 44% of those who responded to a  recent survey (2017 B2B Digital Commerce Imperative), then they probably are not.

And when you are dealing in the B2B space, you could almost argue that that is more important than B2C.

Why?

Because there is a good chance they also know what it takes to business online. They may even have a storefront themselves. And they already have preconceived notions on how online commerce should work.

If your store doesn’t fit their idea of what online should be, then there is a good chance they will find someplace that does.

One of the worst things you can do is assume that since they are aware of the trials and tribulations that come with working on an online platform, that they may be more forgiving. If that thought has ever crossed your mind, then you may have rested on your laurels a tad when it comes to your customer relationships.

You should never take them for granted, no matter what space you are in. And with the convenience of online for B2B sales, it is just as important to keep that relationship healthy. If there is something in your pipeline that makes the sales process bumpy for your clients – change it.

Just like with B2C – the smoother the ride and the easier it is for them to do business with you means it’s also easier for them to do business with their customers.

If 44% of B2B customers are not happy with the online experience – then there is a huge opportunity for you to create a space that brings in people into one that will have them coming back again and again.

Znode Multifront 9.0 is coming out later this year and will offer all the tools that you need to create that space. Contact us today and find out how we can take your online store to the next level.

customer experience matters

Customer Experience Matters

Customer-centric strategies have been used in traditional sales and marketing channels for decades, but there are still some customer experience practices that could be put into play in the ecommerce arena.

Advances in technology now have made it possible for online retailers to create shopping experiences that are centered on the individual shopper.

80% of shoppers say they will leave a website if they’re having a poor experience

If your online customers are not happy with your platform, it’s very easy for them to go somewhere else. That is why every second matters. Literally.  For an e-commerce site clearing $100,000 in daily sales, a one-second delay translates to $2.5 million in lost annual revenue.

Let’s repeat that so it sinks in.

$2.5 million in lost annual revenue.

Just because it took one extra second for your site to load.

A great on-site experience remembers the shopper’s name, where they are located, what they have purchased in the past, and products they have abandoned in the cart. It also intuitively recognizes what they are browsing for today. By using the data it collects over time, your eCommerce system can become your best salesperson.

You also need to have staff prepared to give your online customers the best experience they possibly can have  – if they ever need to contact you. Returns, questions or other issues can cause your customers to pick up the phone, and they need to know that the people on the other side of that line are willing to go above and beyond.

Seems Obvious – Right?

For any seasoned business owner, these things can seem very elementary. Of course, you need your customers to have a good experience – right? The difference is that what that experience changes almost just as fast as you can adapt. If you don’t have the tools in place, you may be missing out before you even realize it.

Looking to take your eCommerce solution to the next level and increase your customer experience? Contact Znode today and find out what we can (and will) do for you and your business.