Entries by Znode

SEO Series: Content

Our first post in our SEO series focused on keywords, the driving force.  You’ve done your keyword research and know what to do.  But now what?  It’s time to incorporate those keywords into your website content. Content marketing has two aspects: quantity and quality.  A rookie mistake is writing subpar blog posts with your keywords […]

SEO Series: Keywords

SEO is relevant — it’s the game marketers must play.  There are numerous pieces to this game, so we’ll break it out in a series of posts.  Up first: keywords. Before you can tackle your SEO, you need to define your keywords — the connection between you and the customer.  What is your eCommerce store […]

4 Reasons for Cart Abandonment

You probably have a plethora of analytics for your eCommerce site.  What if you’re stuck in the situation of having a high volume of traffic but few conversions (check outs)?  It’s likely due to abandoned carts.  Here are a few reasons why those customers might not be buying and how you can get them to […]

5 Company Outing Ideas

It’s winter and it’s cold in the midwest.  Here at Znode we’re thinking about warm weather, which means more company outings and time in the sun (when we finally get it)!  If your office needs some ideas for adventures outside the office (instead of the typical happy hour), look no further. 1. Baseball game.  It’s […]

The Latest Trends in eCommerce User Experience

It’s finally 2016 and a great time to evaluate your eCommerce user experience. Holiday shopping is over, so you probably have oodles of analytics and data.  Now is the time to make some tweaks to your eCommerce site.  It seems like there are new trends every day. We’re here to break them down (note: this a […]