And when you are dealing in the B2B space, you could almost argue that that is more important than B2C.
Because there is a good chance they also know what it takes to business online. They may even have a storefront themselves. And they already have preconceived notions on how online commerce should work.
If your store doesn’t fit their idea of what online should be, then there is a good chance they will find someplace that does.
One of the worst things you can do is assume that since they are aware of the trials and tribulations that come with working on an online platform, that they may be more forgiving. If that thought has ever crossed your mind, then you may have rested on your laurels a tad when it comes to your customer relationships.
You should never take them for granted, no matter what space you are in. And with the convenience of online for B2B sales, it is just as important to keep that relationship healthy. If there is something in your pipeline that makes the sales process bumpy for your clients – change it.
Just like with B2C – the smoother the ride and the easier it is for them to do business with you means it’s also easier for them to do business with their customers.
If 44% of B2B customers are not happy with the online experience – then there is a huge opportunity for you to create a space that brings in people into one that will have them coming back again and again.
Znode Multifront 9.0 is coming out later this year and will offer all the tools that you need to create that space. Contact us today and find out how we can take your online store to the next level.