Channel Conflict

Manufacturer eCommerce Solutions: Channel Conflict

Channel conflict alone has kept many manufacturers out of online sales for fear of hurting current business relationships with their vendors. But that has also meant the loss of some remarkable opportunities to create and exploit some amazing new sales channels.

There are more options than you might realize

If a manufacturer only considers consumer direct online sales it’s clear that channel conflict can endanger existing vendor relationships. But direct sales are only one venue for manufacturer eCommerce. If you think about all the ways that your product can marketed, then a world of opportunities opens up. All without damaging existing relationships.

Options for manufacturer eCommerce include:

  • Specialty stores for specific vendor segments.
  • Regional and local language online catalogs for vendors.
  • Refurbished and closeout online stores.
  • Private label consumer direct sales.
  • And much more.

The online store is only one option for manufacturers. Multifront can open a world of potential for manufacturers. There are many ways that you can take advantage of eCommerce if your systems are flexible enough. Znode designed Multifront to be flexible, fast, and affordable, all with the needs of manufacturers in mind.

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speed to market
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Speed to Market: When Time Matters

Multifront® provides the fastest, large-scale ecommerce platform implementation capability of any ecommerce shopping cart software on the market. Znode users can design, build, and roll out literally hundreds of customized eCommerce websites in as little as 90-120 days. Other solutions can take up to 18 months to implement, allowing you to move faster than your competition.

The Multifront eCommerce platform also boosts efficiency by enabling marketers and ecommerce professionals to rapidly create and launch new  stores, campaigns, products, promotions, and more without the need for IT resources.

Launch Campaigns Faster

The ability to quickly create micro-stores gives marketers the ability to launch new products and promotional campaigns faster than ever before. The Multifront dashboard makes this possible because of the ability to share attributes and objects across different stores.

Once the master catalog is setup, you can select exactly what should be shared between stores including merchandize, shipping options, promotions, tax rules, customer accounts, and more.

Multifront’s unique flexible ASP.NET architecture enables IT teams to build and deploy highly customized eCommerce websites faster than ever before. Your development team can build a highly effective ecommerce solution without worrying about constraints often associated with other ecommerce software.

Studies show that a typical eCommerce implementation with Multifront is faster by 65% or more compared to other leading platforms.

Role-Based System

The Multifront ecommerce platform allows marketers to delegate specific operational controls to users in other departments or external service providers, helping to speed operations. The simplified dashboard uses a role-based system, which allows you to control access rights for each user. For example, an SEO agency would only be allowed to see and change SEO settings.

The dashboard has been specifically designed for non-technical users hence reducing training requirements. Using the Multifront dashboard, marketers can also launch promotional campaigns based on customer segmentation, seasonal demands, channels, and more. Campaigns can be launched on a very short notice giving marketers a competitive advantage.

Sometimes businesses have requirements for special promotions or shipping rules that may not be easily handled by your core eCommerce platform. Usually such promotions require significant development efforts and the system to be taken down for deployment.

Multifront solves this problem using an innovative capability called Hot Swap Rules Engine. Using this approach, IT teams can quickly add complex business rules within hours and deploy them to your eCommerce website with no downtime. Your marketing team can then utilize those business rules to create promotional campaigns.

What else can you do with Znode? Contact us to learn more!

headless commerce

Headless Commerce – More Than Just A Theory

Headless commerce allows you to use your eCommerce platform as the foundation of your online set up. You can then build and integrate nearly anything on top of it.

For many, a true set up like this is a theory or is just a fancy buzzword.

For Multifront the concept of headless commerce is built into the core. Our headless engine is wrapped by an API. This gives you the ability to do just about anything.

Why Headless Commerce?headless ecommerce

Instead of being forced to use certain tools or vendors, using a headless commerce architecture allows you to have the freedom to set up your business your way.

One of the best ways to understand the concept is to see it in action. So to help explain, we will create an example business called Maxwell Fine Foods. They are a grocery store that also allows customers to buy their items online. Currently, customers can only have their groceries shipped, but they want to expand into curbside pickup.

To do this, they are going to need to add a new fulfilment solution since their current solution does not have the features that they need. Typically, this kind of change would mean that customer and product information would need to be stored in multiple locations. This makes the update a much larger and daunting task.

Thankfully, when the management of Maxwell Fine Foods set up their site, they set it up using the headless platform of Znode Multifront. Using the API, the developers were able to use the various endpoints to connect the new fulfillment solution to the platform.

Now the product and customer information already in the system is able to flow to the new solution. Maxwell Fine Foods was able to add a new curb side pick up option without having use a lot of resources to update their customers and product information.


The Znode Web API is a set of RESTFUL services. It provides system integrators with the ability to retrieve, modify, create, and delete data that is stored in Multifront. The API enables integrators to take advantage of the rich business logic and rule processing that lives at the core of platform.

Our REST API has over 600 endpoints that allow you to put anything on top of it. Websites, mobile applications, and back office integrations are just some of the options available.

Two of the main components of the REST API are the built-in help system and its caching layer. The built-in help system is important because it clearly lists and defines all requirements for working with any endpoint in the API. The caching layer is completely configurable and greatly increases overall performance and scalability of the Multifront platform.

For more information on how your business can benefit from headless commerce, contact us today to learn more about Znode Multifront.