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eCommerce Speed vs Revenue Calculator

There have been a lot of articles recently about the effects of your eCommerce shop speed vs potential revenue loss. In fact, we even posted one earlier this year.

But when you are reading those numbers, it can be hard to directly relate it to your business. That is why here at Znode, we have created a Website Speed vs Revenue calculator to show you how much your site’s speed could be costing you.

Here is a recap of the statistics:

  • Nearly half of web users expect a site to load in 2 seconds or less
  • 79% of shoppers who experience website trouble say they won’t return to the website and purchase again, and 44% of those people said they would tell a friend about their poor experience
  • A 1-second delay in page response can result in a 7% reduction in conversions

The example we’re sure many of you has seen is if an eCommerce site is making $100,000 per day, a 1-second page delay could potentially cost them $2.5 million in lost sales every year.

So how does that relate to you?  We’ve created this calculator so that you can plug in your estimated annual sales and your site’s load time to determine your potential revenue loss based on the 7% figure.


Need help determining your site’s load time? Here are a few tools:

Google PageSpeed Insites – https://developers.google.com/speed/pagespeed/insights/

Pingdom Website Speed Test – https://tools.pingdom.com/

GTMetrix – https://gtmetrix.com/

If your site’s load time is costing you money, speak with a Znode representative today to find out how our eCommerce platform was built for speed (among other things).