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The Value of Responsive Design in eCommerce

Responsive design is probably the hottest buzzword in the eCommerce world today, mostly because of Google (we’ll explain).  One of our last blog posts mentioned responsive design as a trending topic.  In this post, we’ll go into more detail about how you can add value to your eCommerce site with responsive web design (RWD).

The topic of RWD started trending earlier this year when Google announced that it will award responsive sites more favorably in search.  Essentially, sites that are mobile-friendly will fare better in search results.  Your SEO department or manager will be thrilled!  It doesn’t stop there, though.  Non-responsive sites lose up to 12% of web traffic, making SEO a nightmare.  If you want to be at the top of search results, you must adjust your site to be responsive.  Few people visit the bottom of the first page of a Google search, much less the second page.

Aesthetics and user experience are another piece in this puzzle.  No one wants to visit a site on a mobile device and struggle will the scroll bars and clicking links.  This is especially true for eCommerce stores because if I can’t easily purchase the product, I’ll likely leave the site.  The site should respond to you, the user.  Most users typically leave a site if they can’t navigate with ease.  In fact, 61% will leave a site if it’s unresponsive.  These numbers can’t be ignored.

Also, don’t use flash.  Google will not be happy with your site if this is the case.  It’s really the icing on the cake.

Moral of the story — listen to Google.  Google is king.  Your marketing or SEO manager probably wants to see your store at the top of a Google search because that means exposure, leads, and sales!

Znode’s Multifront platform is a top .NET eCommerce platform, which is also responsive.  Download our product sheet to learn more and discover what relevant eCommerce can do for your business.

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eCommerce Holiday Shopping 2015: How to Prepare

Now that it’s October, online retailers can start preparing for eCommerce holiday shopping 2015.  Every year the shopping window grows, with some deals even starting before Halloween.  To help your eCommerce business thrive this season, we’ve compiled our best tips for conquering online holiday shopping 2015.

  • Mobile ready.  As Practical Ecommerce notes, “having a responsive website is not a competitive advantage in 2015; it is a competitive requirement,” making is absolutely essential to have a mobile-ready store.  The same article also notes that 28% of last year’s eCommerce sales came from a mobile device.  67% of consumers are also using multiple devices for online shopping.

  • Abandoned cart management.  As of March 2015, abandoned carts increased 4.3% over two years, making it a great time to invest in an eCommerce platform to get these consumers to revisit your store.  Email reminders are a great way to entice shoppers to checkout, especially when the clock is ticking for holiday gifting.

  • Personalization.  Use content and recommendations to make the shopping experience more personal for your shoppers.  Consider offering personalized offers or deals through your eCommerce platform.  You want to capture those indecisive or unsure customers.  According to invesp, personalized recommendations help up to 45% of online shoppers make a transaction.

Keep in mind this is not an exhaustive list; these are trending topics in the eCommerce world, all of which will help your site meet consumers’ demands.

It’s crucial not just to upgrade your eCommerce store for online holiday shopping, but also to keep up with the times in general.  eCommerce is booming and this is not a fad or a trend.  Znode’s Multifront eCommerce platform can help you conquer the world of online shopping this holiday season and beyond.